Primacy Studios is an Emmy, Webby and Anthem award-winning content creation team bred within Primacy – a digital agency – with locations in West Palm Beach, Hartford, and Boston. We are a full-service content creation team, delivering high-quality solutions for: broadcast TV, connected TV (CTV), online & social video, animation, photography, 360-degree VR video, streaming radio advertising, and aerial videography. We work in collaboration with Primacy's Creative Team to concept, write, design and produce engaging and award-winning work for regional and national campaigns.
Awareness. Awareness. Awareness.
Awareness for AAA insurance—especially home insurance—was low, even among AAA members. AAA needed to get the attention of both current and new customers, but it’s difficult to stand out when every insurance commercial is about bundling—and other insurers have massive advertising budgets. We were asked to develop a singular message and an impactful campaign that could cut through the clutter.
100%
increase in awareness for AAA among non-members through the span of the campaign— substantially more than the competition
12.5%
above planned revenue for AAA Florida's insurance by end of year
55%
increase in contact center and field leads in November/December—a period when leads typically drop for insurance companies
I'm Not Going Anywhere.
Middlesex Health’s collaboration with the Mayo Clinic brings the best cancer care closer to home in CT, and provides their patients with access to some of the top cancer specialists in the world. To bring awareness to this collaboration, and stand apart from the typical sterile health care commercials, we created a series of TV commercials that feature unique individuals who have decided to receive expert care at home, rather than travel long distances.
150%
increase in request an appointment form submits
103%
increase in calls from the click to call on the website
23%
increase in contact us form submits
Let's Go For A Ride.
The Hartford has been a founding partner of the U.S. Paralympics since 1994. This aligns with their Ability Philosophy, which is centered around prevailing, and focusing on what you can achieve – not what you cannot. We created an emotional way to bring their partnership to life. We mounted a 360-degree camera to U.S. Paralympic Athlete Mike Shea, and unleashed him on Mammoth Mountain in California. We then created a custom VR app that put participants in Mike’s boots. The immersive experience was loaded onto VR headsets and used at events to celebrate human achievement through adaptive sports.
By The Numbers
Sherlock's Homes Foundation is a grassroots organization dedicated to combating LGBTQIA+ youth homelessness. To boost awareness of their cause, both for donation support as well as outreach for those in need, our team created this emotional and powerful spot that won a 2023 Anthem Award for humanitarian action & services in a non-profit campaign.
Film Production
From concept and pre-production to filming and editing, our Emmy, Webby, and Anthem award-winning team is up to the challenge – big or small, local or abroad – to help you tell your story and connect with new and existing audiences.
Animation
Animation plays a pivotal role in storytelling, especially when the subject is difficult to convey. Our team of motion designers and animators has over 20 years of experience in 2D and 3D motion – making videos far more engaging and digestible.
Photography
A picture speaks a thousand words. So why settle for stock photos to represent your unique brand? Our photography experts deliver stunning, custom photography that is 100% you, and only you.
Audio Production
When it comes to audio, our metaphorical amps are always cranked to 11. We understand how important audio is, and we strive to produce, source and record the best quality audio for every application – from video, radio, and podcast production to music composition and voice-over.
360-Degree VR Filming
When new technologies come to fruition, we don’t run from them, we embrace them. That’s exactly what we did in 2014 when VR was the new cool kid in town. Since then, we’ve created and filmed numerous 360-degree experiences – including an empathy training VR experience that won a Webby Award in 2020.